over view;
There are over 85 named branded products which get printed to reach and entertain the nation. The main printing company IPC reaches two thirds of our nation and prints magazines such as NME and nuts. They also have 20 million users of their online brands every month. The IPC Company prints magazines for four main audience men, up market men, mass market women and upmarket women. The men’s audience consists of magazines such as NME and Rugby world. They have created an image for the men (young boys) who read these magazines; they look like a preppy uniformed guy with vintage style and listens to bands like the Arctic Monkeys and upcoming bands. These men are media individuals who take their media on their own terms. The demographic profile age for these males is 18 to 34. The upmarket men consist of magazines such as ‘Hobbyist’ and ‘Men’s Health’. The men are adventurous and busy, they embrace life and follow their habitual passions; they like to seek informational advice on how to enjoy life to the full. IPC publish a broad profiling of magazines such as ‘Hobbyist’ and ‘equestrian’. For every magazine they use a highly respected editor to produce an authoritative content which empowers these up market men. The mass market woman consists of magazines such as ‘Now’, ‘Look’; these magazines our printed for women with children and a husband. In every home women are constantly buying new items, so advertising in ideal for this market. These women are always juggling tasks so taking some ‘me time’ is a must- do for relaxing and reading a good magazine is a good thing to read when having ‘me time’. In these magazines there is entertainment, information, advice, celebrity and real-life which appeals to women (mums) all of ages. The upmarket women have a wide variety of interests and IPC caters for them through a portfolio of famous media brands. The up market women have a good imagination so a high quality editorial is important. The content of these magazines consist of fashion, beauty, trends and advice in addition to this they would also like to read about celebrities, world news, businesses and education.