Intuitional data NME;
NME has an average aged audience of 24, 69% of those readers are male and 31% female.52 % of reader are full time workers and 7% are part time workers. The remaining 29% are still in full time education. Most readers of NME believe music is a big part of their life and 79% of them listen two new upcoming bands. 63% of NME readers choose to listen to indie bands and the other 49% like to listen to live bands in the studio. As most of the NME readers are still in education 52% of them are interested in taking a musical course, and 36% want to be able to play a musical instrument. The NME readers are techno savvy and 59% of them keep up with the latest technology, and 72% of the readers have an internet connection at home. When they have their free time they spend on average 46 minutes reading the magazine. The price of the magazine is £2.20 and is realised weekly. It reaches 56,284 people since 1952.