The demographic profile of my magazines audience are American and British teenagers between the ages of 13 and 20 the social structure that my magazine is aimed at would be C1, C2, D,bit more towards an urban area, where working class families are homed. Most of my audience will come from a broken family, with a step mum or dad. The psychographics of my magazine are individuals, who strive for individuality. I have aimed to produce a rap star magazine that is aimed at people who enjoy and listen and the lyric's of the rap starts, and enjoy watching them live there life style, my magazine will also include competitions so the less privileged have a chance in meeting there inspirations. I have aimed that my magazine would be read by mostly males, who love rap and r &b, my magazine can still be read by females of the same class and interests. The icons my audience would be inspired by hip hop artist like Lil Wayne, Nicki Minaj and Drake. My audience would watch late time TV after coming in from college and going out with their friends. The TV programs they would watch would be jack ass, family guy, friends.. these programs would be found on channels such as MTV, E4 and most main stream music channels. The shops they would be found shopping in would be Vans, Top man and Asos, these shops hold the clothing and shoes that my audience would wear. The brand labels associated with my audience would be names such as Ralph lauren, Super Dry, abercrombie and fitch and many more. The ira my audience would be associated with would be the 1960s when fashion came about and when bands such as The Beatles. my audience would be known for there indie fashion clothing and there trand following, They would follow rap artists such as Lil wayne. My audience would love orginal trainers such as adidas, but also know for there skinney chinoes. My audience have a wide fashion trends and wear baseball jackets to skinney jeans.